“AI agents are the future of software development. We won’t need developers anymore to slow down the progress of a business.”

If you’re a senior developer and you think this is true, I’m somewhat suspicious of your expertise (I’ll explain why; I’m not needlessly antagonistic).

But if you’re not a senior developer and you think this is true, I think you’re probably right.

Huh? What’s going on here?

Copywriting is, in its essence, about matching a message to an audience.

And so, to me, a copywriter, what’s happening here is that the same message is meaning two different things to two different audiences.

If you’re a senior developer, and if you’ve played with the agents and skills and models and all the other things that are blowing people’s minds, and if your intuition is still telling you something is off in how people are proclaiming your job obsolete, then here, in this post, I’m going to try and put words to your intuition (as a good copywriter does).

But wait a minute! Many seasoned and famous developers are also proclaiming the death of the developer.

How’s that? Whose intuition is right? And what’s causing this split?