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I was lucky enough to witness the beginnings of social media, working on the platforms that made it happen. I\u2019ve also seen the decline of its first iterations and products. Currently I am witnessing the idea of a social web being perverted, weaponised and automated out of any trace of human or social aspect\u2026 In my current job I\u2019m running (https://www.wearedevelopers.com/about/newsletter) a 200k+ subscribers newsletter and a quite (https://www.wearedevelopers.com/coffee-with-developers) successful podcast . I had my own social presence since around 2004 with varying degrees of success. I really don\u2019t care for the numbers and I never in earnest tried to make a living solely off my social presence. So I never tried \u201cgrowth hacking\u201d or took deliberate steps to reach millions. I use social media as a channel out, a scratchpad to note down ideas and experiments and invite other people to comment and together create better solutions, share information and joy. Social media to me always meant humans writing things as they wanted to tell the world about them. Two things that gave me quite some reach over the years have never changed though: it\u2019s important to post a lot and in a reliable cadence and it\u2019s important to have a voice and take a stand, voice an opinion. Whilst collecting tools to cover in our newsletter, I came across one service that annoys the hell out of me. AI Social Media Writing Assistant for LinkedIn, Twitter & 6 More PlatformsYour AI reputation coach that learns your voice, reads your feeds, and tells you exactly where to show up, then writes comments and posts that sound like you, drawing from your real stories and experience. Excellent, isn\u2019t it? Instead of having to do all the reading, thinking or creating you point a machine to the things you did in the past and make it appear as you. And not just for posting, also for commenting and interacting with probably people but more likely other bots. We automate away the human or social part, trading it for growth and numbers. The speed in which highly successful people publish huge treaties and books lately makes me understand that tools like that are pretty widespread and used. I do get about 10 emails a day offering AI tools that automate my job as developer relations leader. The thing is that I don\u2019t want that. I don\u2019t want to give the impression that I\u2019m part of a conversation and available for advice when I\u2019m clearly not. I don\u2019t want to publish for the sake of having published at a certain time or in a thread that causes lots of comments. Social media has become a toxic rage bait machine with the companies that run it (https://cybernews.com/tech/meta-tiktok-ragebait-revenue-whistleblowers/) clearly being ok with this . I really would love people to call out more when others are obviously replaced by automation and to tell the platforms to bugger off when they ask you to create more content geared towards interaction rather than information. I remember a long time ago foursquare was a social thing to do. You checked in at a place to show that you\u2019re there and ready to interact with people and meet contacts. I was at an event that time and bummed out as my flight to the office was early and I couldn\u2019t attend the party with networking booths. So I told another speaker that this is a shame and his answer was to go past the venue on the way to the airport and check in on Foursquare so people thought you\u2019ve been there and it was their fault for not finding you. I lost a ton of respect for that person on that day. As an actor or author you don\u2019t send your body or stunt double to attend interviews or sell autographs at comic con. Don\u2019t create a virtual double that posts for you on social media when you can\u2019t be arsed or feel overwhelmed. Take that overwhelming feeling and write about it, showing the world that your mental health is as fragile as the one of the people who follow you and read your work. Be human and only there when you can be there. (Intro sequence of the game Zak MC kracken and the alien mindbenders showing you how to difficult disguise yourself to blend in with the aliens bent to make humankind stupid.) (https://mastodon.social/share?text=You are falling behind because you haven\u2019t fed the insincerity machine in the last 5 minutes https://christianheilmann.com/2026/03/28/you-are-falling-behind-because-you-havent-fed-the-insincerity-machine-in-the-last-5-minutes/) Share on Mastodon (needs instance) (https://bsky.app/intent/compose?text=You are falling behind because you haven\u2019t fed the insincerity machine in the last 5 minutes - https://christianheilmann.com/2026/03/28/you-are-falling-behind-because-you-havent-fed-the-insincerity-machine-in-the-last-5-minutes/) Share on BlueSky Newsletter Check out the (https://www.wearedevelopers.com/about/newsletter) Dev Digest Newsletter I write every week for WeAreDevelopers. Latest issues: (https://newsletter.wearedevelopers.com/201) Don't stop thinking, AI Slop vs. OSS Security, rolling your own S3 Despite AI you still need to think, Bitter lessons from building AI products, \u00a0AI Slop vs. OSS security and pointer pointer\u2026 (https://newsletter.wearedevelopers.com/200) 200: Building for the web, what's left after rm -rf & \ud83c\udf0a\ud83d\udc34 vs AI What remains after you do a rm -rf? Why do LLMs know about a seahorse emoji? What image formats should you use? How private is your car? (https://newsletter.wearedevelopers.com/199) Word is Doomed, Flawed LLM benchmarks, hard sorting and CSS mistakes Spot LLM benchmark flaws, learn why sorting is hard, how to run Doom in Word and how to say \"no\" like a manager. (https://newsletter.wearedevelopers.com/198) 30 years of JS, Browser AI, how attackers use GenAI, whistling code Learn how to use AI in your browser and not on the cloud, why AI makes different mistakes than humans and go and whistle up some code! (https://newsletter.wearedevelopers.com/197) 197: Dunning-Kruger steroids, state of cloud security, puppies>beer My other work: (https://developer-advocacy.com) The Developer Advocacy Handbook (https://www.amazon.com/dp/B0BKNTPDFJ/) Buy it on Amazon (https://leanpub.com/developer-advocacy-handbook) Buy it on Leanpub Skillshare Classes: (https://skl.sh/3uKu5G1) Tools and Tips to Optimize Your Workflow as a Developer (https://skl.sh/3eCFWRR) Tools for Improving Product Accessibility (https://skl.sh/2CpiTGZ) The JavaScript Toolkit: Write Cleaner, Faster & Better Code (https://skl.sh/2MHkYl1) Demystifying Artificial Intelligence: Understanding Machine Learning Skip to search (https://christianheilmann.com/) (Christian Heilmann Avatar) (https://christianheilmann.com/about-this/) About this (https://christianheilmann.com/archives/) Archives (http://github.com/codepo8) Codepo8 on GitHub (https://bsky.app/profile/codepo8.bsky.social) Chris Heilmann on BlueSky (https://toot.cafe/@codepo8) Chris Heilmann on Mastodon (https://www.linkedin.com/in/christianheilmann/) (https://www.youtube.com/watch?v=iPfMatOgRBg&list=PLFNy75VYhZloNx_8lj0dEk1pfW9uv4bUr) Chris Heilmann on YouTube (http://christianheilmann.com) Christian Heilmann is the blog of Christian Heilmann (mailto:chris@christianheilmann.com?subject=NOT%20A%20GUEST%20POST%20REQUEST&body=I%20understand%20this%20blog%20does%20not%20do%20guest%20posts) chris@christianheilmann.com (Please do not contact me about guest posts, I don't do those!) a Principal Program Manager living and working in Berlin , Germany . Theme by Chris Heilmann. SVG Icons by (https://github.com/danklammer/bytesize-icons) Dan Klammer . Hosted by MediaTemple. Powered by Coffee and Spotify Radio. (https://christianheilmann.com/feed/) Get the feed, all the cool kids use RSS! 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I\u2019ve also seen the decline of its first iterations and products. Currently I am witnessing the idea of a social web being perverted, weaponised and automated out of any trace of human or social aspect\u2026\n\n\tIn my current job I\u2019m running a 200k+ subscribers newsletter and a quite successful podcast. I had my own social presence since around 2004 with varying degrees of success. I really don\u2019t care for the numbers and I never in earnest tried to make a living solely off my social presence. So I never tried \u201cgrowth hacking\u201d or took deliberate steps to reach millions. I use social media as a channel out, a scratchpad to note down ideas and experiments and invite other people to comment and together create better solutions, share information and joy. Social media to me always meant humans writing things as they wanted to tell the world about them.\n\n\tTwo things that gave me quite some reach over the years have never changed though: it\u2019s important to post a lot and in a reliable cadence and it\u2019s important to have a voice and take a stand, voice an opinion.\n\n\tWhilst collecting tools to cover in our newsletter, I came across one service that annoys the hell out of me.\n\n\tAI Social Media Writing Assistant for LinkedIn, Twitter & 6 More Platforms\nYour AI reputation coach that learns your voice, reads your feeds, and tells you exactly where to show up, then writes comments and posts that sound like you, drawing from your real stories and experience.\n\n\tExcellent, isn\u2019t it? Instead of having to do all the reading, thinking or creating you point a machine to the things you did in the past and make it appear as you. 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