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(https://slate.com/technology/2025/03/reddit-elon-musk-luigi-mangione-censorship.html)          (/media/sites/slate-com/web-app-manifest.json)    (/favicon.ico) (/media/components/meta-icons/favicon.svg) (/media/sites/slate-com/icon.180x180.png)   Advertisement      Advertisement      Skip to the content     (https://shop.slate.com/) (https://slate.com/static/media/components/masthead/sprite.f075295.svg#shop)   Slate Shop   (https://slate.com/tag/slate-games) (https://slate.com/static/media/components/masthead/sprite.f075295.svg#games)   Games   (https://slate.com/newsletters) (https://slate.com/static/media/components/masthead/sprite.f075295.svg#newsletters)   Newsletters   (https://slate.com/static/media/components/masthead/sprite.f075295.svg#avatar)   (https://slate.com/sign-in) Sign In  (https://slate.com/static/media/components/masthead/sprite.f075295.svg#avatar)   Account Activating this button will toggle the display of additional content    (https://slate.com/account) Account  (https://slate.com/sign-out) Sign out        (https://slate.com) Slate homepage (https://slate.com/static/media/sites/slate-com/global-sprite.6e6a3d0.svg#logo)    (/news-and-politics) News & Politics  (/culture) Culture  (/technology) Technology  (/business) Business  (/life) Life  (/advice) Advice  (/podcasts) Podcasts      Menu Open menu (https://slate.com/static/media/components/masthead/sprite.f075295.svg#menu)    Close menu (https://slate.com/static/media/sites/slate-com/global-sprite.6e6a3d0.svg#back)    Menu  (/news-and-politics) News & Politics (/culture) Culture (/technology) Technology (/business) Business (/life) Life (/advice) Advice (/podcasts) Podcasts (/search) (https://slate.com/static/media/components/masthead/sprite.f075295.svg#search)   Search   Activating this button will toggle the display of additional content    (https://slate.com/static/media/components/masthead/sprite.f075295.svg#light)   Light  (https://slate.com/static/media/components/masthead/sprite.f075295.svg#dark)   Dark  (https://slate.com/static/media/components/masthead/sprite.f075295.svg#auto)   Auto     (https://slate.com/plus?utm_medium=link&utm_campaign=plus&utm_content=nav_bar&utm_source=nav) Subscribe   (https://shop.slate.com/) Slate Shop (https://slate.com/tag/slate-games) Games (https://slate.com/newsletters) Newsletters (https://slate.com/sign-in) Sign in (https://slate.com/account) Account (https://slate.com/sign-out) Sign out    (https://slate.com) Slate homepage (https://slate.com/static/media/sites/slate-com/global-sprite.6e6a3d0.svg#logo)     (https://slate.com/account) Account     * (https://slate.com/static/media/components/masthead/sprite.f075295.svg#asterisk)   (https://slate.com/news-and-politics/2025/03/andrew-cuomo-nyc-mayor-race-lead.html) Learning on the Job  (Search for)  Submit search (https://slate.com/static/media/components/masthead/sprite.f075295.svg#search)    Enter query (https://slate.com/static/media/components/masthead/sprite.f075295.svg#search)      Activating this button will toggle the display of additional content    (https://slate.com/static/media/components/masthead/sprite.f075295.svg#light)   Light  (https://slate.com/static/media/components/masthead/sprite.f075295.svg#dark)   Dark  (https://slate.com/static/media/components/masthead/sprite.f075295.svg#auto)   Auto         (https://dot.cdnslate.com/static/media/sites/slate-com/icon.400x400.09ec623.png)     (/technology/users) Users Reddit Is Restricting Luigi Mangione Discourse\u2014but It\u2019s Even Weirder Than That The website is attacking the users that made it the front page of the internet. By (/author/nitish-pahwa) Nitish Pahwa    March 13, 2025 4:34 PM    (Luigi Mangione in court, wearing a bulletproof vest, while the Reddit alien leans near him and makes a shushing motion.)   Photo illustration by Slate. Images via Curtis Means/Pool/Getty Images and Reddit.    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Last week, Reddit administrator Worstnerd shared a (https://www.reddit.com/r/RedditSafety/comments/1j4cd53/warning_users_that_upvote_violent_content/) significant update to the social network\u2019s content-moderation standards. As of March\u00a05, \u201cusers who\u00a0\u2026 upvote several pieces of content banned for violating our policies will begin to receive a warning.\u201d They added that the company will \u201cconsider adding additional actions down the road.\u201d On its face, the move is perplexing. Why would a website that ostensibly prides itself on giving its users and communities a platform for free speech choose to punish the same users and communities for simply voting on content? The answer comes down to the (https://www.forbes.com/sites/sarahemerson/2024/12/10/uhc-shooter-luigi-mangione-appears-to-have-been-a-redditor---and-he-researched-backpacks-and-back-pain/) onetime Reddit user , alleged CEO killer, and (https://slate.com/news-and-politics/2024/12/luigi-mangione-manifesto-unitedhealthcare-ceo-brian-thompson.html) quasi\u2013folk hero known as Luigi Mangione .   Up- and downvotes, as Worstnerd noted, are the (https://www.reddit.com/r/TheoryOfReddit/comments/1lpws2/what_does_it_really_mean_to_upvotedownvote_a_post/) key engine of the Reddit infosystem . The public gauge of approvals and disapprovals afforded to a given post or comment determines its visibility within its home subreddit, its prominence across the website at large, and the poster\u2019s reputation within the user base. This serves as both a form of community moderation and a popularity contest, the means by which humble Redditors may (https://guides.co/g/a-beginners-guide-to-reddit/9668) earn wider attention or find themselves buried. It\u2019s imperfect, like any moderation forum, but as a longtime fixture of the Reddit ecosystem, it\u2019s something that\u2019s recognized and (mostly) functional. But there\u2019s another important reason why the voting infrastructure has held as durably as it has: Although Redditors understand the power their votes have, they\u2019d never had to worry about whether their votes would lead to their accounts being disciplined by Reddit . They never had to fear that clicking an arrow in one direction or the other could lead to top-down digital persecution\u2014especially when it came to discussion of fraught and (https://etymology.substack.com/p/luigi-mangione-the-tiktok-ban-and) frequently policed topics , like the shooting of UnitedHealthcare CEO Brian Thompson.  Advertisement      Advertisement      Advertisement     Yet that\u2019s how the implications of this new voting policy became unavoidable. On Friday, just two days after Worstnerd\u2019s announcement, a moderator for the r/popculture community\u2014which has existed since 2008\u2014announced that the (https://www.reddit.com/r/popculture/comments/1j5jngg/rpopculture_is_closed/) subreddit had been \u201cclosed.\u201d They further noted that one of their fellow moderators \u201cwas suspended for approving comments that mentioned\u201d just Luigi , not even his full name.  Advertisement     \u201cApparently saying \u2018luigi\u2019 is now against the rules too even though they never told us. All comments with the word \u2018luigi\u2019 get flagged as possible inciting violence,\u201d the r/popculture moderator wrote. They (https://imgur.com/a/N49SZqR) linked to a screenshot that purportedly showed the suspended user getting flagged by a moderation bot for a comment that featured a (https://music.youtube.com/watch?v=GAcOxvwZFYA) YouTube link to the 1950s Louis Prima track \u201cLuigi.\u201d (The vintage big-band anthem has seen something of a social media revival as a (https://www.instagram.com/nyc_kb/reel/DDbK8szM2KY/) frequent accompaniment for edited videos of Mangione .) R/popculture continues to feature new posts on a limited basis, having been \u201crestricted\u201d from wider view by Reddit for the time being, and its primary photo is now a reimagining of Mangione as a Jesus-like figure. A company spokesperson then (https://www.theverge.com/news/626139/reddit-luigi-mangione-automod-tool) told the Verge that there\u2019s no \u201csitewide filter for the word \u2018Luigi\u2019 or expectation that users stop talking about Luigi Mangione.\u201d That didn\u2019t seem to assure the broader community. The initial announcement, which had been (https://www.reddit.com/r/SubredditDrama/comments/1j5cqq1/multiple_subreddits_express_concern_after_reddit/) flooded with skeptical comments , was (https://old.reddit.com/r/RedditSafety/duplicates/1j4cd53/warning_users_that_upvote_violent_content/?count=26&before=t3_1j5ncpe) cross-posted to dozens of other subreddits, occasionally with captions like \u201c(https://old.reddit.com/r/RedditSafety/comments/1j4cd53/warning_users_that_upvote_violent_content/) Literally 1984 \u201d and \u201c(https://old.reddit.com/r/RedditSafety/comments/1j4cd53/warning_users_that_upvote_violent_content/) Extremely bad news from our admin overlords .\u201d  Advertisement     That same moderator (https://www.reddit.com/r/FreeLuigi/comments/1j5lpfp/psa_the_word_luigi_is_now_flagged_by_reddit_for/) shared a PSA in r/FreeLuigi (\u201ca community to discuss healthcare reform and\u00a0\u2026 keep up to date on the case\u201d) that \u201cthe word \u2018luigi\u2019 is now flagged by reddit for violence.\u201d They included a screenshot in which a user\u2019s question about whether the community could still discuss the video game Luigi\u2019s Mansion\u00a03 had been flagged by the violence-moderation bot for mentioning the name Luigi.  Advertisement      Advertisement     (After publication, a Reddit spokesperson wrote to Slate that \u201cone of the mods of r/popculture was suspended for approving a large number (at least 20) of comments containing direct calls for violence, including images celebrating Thomas Matthew Crooks and content calling to assassinate the president.\u201d They added that \u201cbecause r/popculture only had one remaining mod, we added Automod filters\u201d to help filter reported posts and to flag \u201ccertain keywords\u201d: \u201cThis action is specific to this one subreddit, temporary, and the mod can still approve the flagged content if it isn\u2019t violating. This was done because there was only one mod and a high volume of content.\u201d ) I spoke to one of r/FreeLuigi\u2019s moderators shortly after this PSA had been shared. \u201cI remember r/LuigiMangione got banned, then (https://www.reddit.com/r/reclassified/comments/1hiybyq/rluigimangione2_banned/) r/LuigiMangione2 , then (https://www.reddit.com/r/luigimangione3/hot/) r/LuigiMangione3 , and I think it went up to (https://www.reddit.com/r/LuigiMangione6/comments/1hl5v2f/aint_no_way/) r/LuigiMangione6 before people were like, \u2018We\u2019re not going to keep doing this,\u2019\u00a0\u201d she told me in a phone conversation. \u201cI\u2019d made one called r/LuigiFever, which was just photos of him, and (https://www.reddit.com/r/luigifever/) that got banned too .\u201d  Advertisement      Advertisement     The r/FreeLuigi moderator wanted to make clear that she and the large majority of her 36,000-strong community are not condoning violence against health insurance CEOs.  Advertisement     \u201cThe main goal of the subreddit is to maintain the presumption of innocence\u2014the subreddit, the media, and the general public does not have the right to determine if he\u2019s guilty,\u201d she said. \u201cNo one in r/FreeLuigi wants anyone to get murdered, and no one is celebrating that a man died. There are obviously some crazy people on the internet who are. But an entire community of 30,000 people shouldn\u2019t be punished for one person\u2019s actions.\u201d She added that her own subreddit was taking extra moderation precautions, including using bots to monitor any troll activity, restricting mentions of Mangione to his mere initials, and forbidding the use of the phrase \u201cDeny, Defend, Depose\u201d\u2014the words that were (https://apnews.com/article/unitedhealthcare-ceo-shooting-delay-deny-defend-depose-ee73ceb19f361835c654f04a3b88c50c) inscribed on the bullets used to kill Thompson. It\u2019s all part of the effort to, as she put it, preserve r/FreeLuigi\u2019s position as the \u201clast safe space.\u201d  Advertisement     The r/FreeLuigi moderator also pointed to another factor that she and many other Redditors believe led to this change on the website: Elon Musk. President Donald Trump\u2019s extremely online lackey has aimed plenty of ire at Reddit from his perch at DOGE, first attacking the federal workers he\u2019s been firing en masse for (https://www.reddit.com/r/fednews/comments/1ictrm6/rfednews_called_out_by_elon_himself_on_x/) discussing the chaos on r/FedNews , then expanding his purview from there.  Advertisement      Advertisement     I spoke with the moderation team for r/PublicFreakout, who told me: \u201cIt started with r/comics.\u201d In late January, a cartoonist (https://x.com/cedrichohnstadt/status/1885088716210745555/) was permanently banned from the comics subreddit for \u201cNazi apologia,\u201d after posting a comment dismissing the idea that Musk had (https://slate.com/news-and-politics/2025/01/elon-musk-nazi-salute-trump-inauguration-adl-antidefamation-league.html) made a Nazi salute at the inauguration (a gesture that, notably, had inspired a wide swath of moderators to (https://slate.com/technology/2025/01/reddit-bans-x-links-elon-musk-nazi-salute.html) block X links from their subreddits ). Musk found that cartoonist\u2019s tweet and called his ban \u201cinsane,\u201d inspiring his followers to assail r/comics. Some of the moderators of that subreddit also happened to help moderate r/WhitePeopleTwitter. So, while they were distracted by the comics brouhaha, an X account called \u201cReddit Lies\u201d shared screenshots from r/WhitePeopleTwitter discussing the identities of Musk\u2019s DOGE flunkies. The X owner then baselessly accused the subreddit of having \u201cbroken the law.\u201d That led Reddit higher-ups to (https://www.engadget.com/social-media/reddit-temporarily-bans-rwhitepeopletwitter-after-elon-musk-claimed-it-had-broken-the-law-212131945.html) ban r/WhitePeopleTwitter for 72 hours , due to \u201ca prevalence of violent content.\u201d The community returned with some restrictions applied; cheekily, it now refers to itself in its bio as \u201cWhite People Twitter BlueSky.\u201d (Naturally, its members continue to heavily criticize Musk.) There was yet another factor that members of the r/PublicFreakout team told me affected them personally. About a month ago, the right-wing technocentric outlet Pirate Wires\u2014founded by an (https://www.businessinsider.com/silicon-valley-tech-industry-war-against-media-journalists-podcasts-broletariat-2024-7) executive at Peter Thiel\u2019s Founders Fund \u2014published an \u201c(https://x.com/PirateWires/status/1892318416293539958) investigation \u201d accusing a \u201cterrorist\u201d network (read: pro-Palestinian users) of \u201castroturfing\u201d its agenda within various popular subreddits, including r/PublicFreakout. After Musk boosted the article and brought it even more attention, Reddit\u2019s Worstnerd announced that, although the company had \u201c(https://www.reddit.com/r/RedditSafety/comments/1iu6sld/addressing_claims_of_manipulation_on_reddit/) not identified widespread terrorist content on Reddit ,\u201d it was launching a formal investigation into Pirate Wires\u2019 allegations.  Advertisement      Advertisement      Advertisement      Advertisement     After a couple of weeks, (https://www.reddit.com/r/RedditSafety/comments/1j3nz7i/findings_of_our_investigation_into_claims_of/) Worstnerd announced that they hadn\u2019t found evidence of widespread manipulation or content sourced from \u201cterrorist organizations.\u201d While they did uncover \u201cfour pieces of terrorist propaganda\u201d from a previously banned account, it was nothing remotely close to what the Pirate Wires article had claimed. Still, Worstnerd noted that Reddit was implementing extra moderation actions, such as \u201cexpanding our vote manipulation monitoring to detect smaller-scale manipulation attempts.\u201d From what various Reddit moderators told me, it likely wasn\u2019t a coincidence that the platform\u2019s announcement in regard to vote-policing was posted the very next day. \u201cIt\u2019s a lot to deal with back to back to back,\u201d the r/PublicFreakout moderators wrote to me. \u201cThis change not only puts pressure on users to correct their behavior\u2014it makes users afraid to engage with voting. It puts pressure on mods to remove content before anyone sees it so that the user base isn\u2019t punished.\u201d The r/popculture moderator recently disclosed that they were \u201cgetting a lot of people reporting anything that mentions Luigi as inciting violence.\u201d Related From Slate (https://slate.com/news-and-politics/2024/12/luigi-mangione-manifesto-unitedhealthcare-ceo-brian-thompson.html) ()   Elliott Gorn Why the CEO Shooter Makes the Perfect American Folk Hero Read More    To the moderators of r/SecularTalk\u2014a community for fans of the (https://www.youtube.com/channel/UCldfgbzNILYZA4dmDt4Cd6A) popular progressive commentator Kyle Kulinski\u2014the fact that this change came after a controversy involving pro-Palestinian users clearly (https://www.reddit.com/r/seculartalk/comments/1j5ctl1/warning_users_that_upvote_violent_content_the/) sent the message that \u201cthey want to warn and then ban people for upvoting Luigi or anything pro Palestine.\u201d  Advertisement      Advertisement     \u201cWe know all of us are at risk of being banned or having the sub taken away at any time. We would rather that outcome than to censor anti-genocide posts or censor anti-Elon or anti-DOGE posts,\u201d the r/SecularTalk mods wrote to me. Still, that hasn\u2019t stopped their subreddit and user base\u2014which is smaller than either r/PublicFreakout\u2019s or r/FreeLuigi\u2019s\u2014from tangling with the new reality.  Advertisement     The mods said they had one instance when a user\u2019s comment that simply read \u201cagreed\u201d was removed by Reddit. The mods manually approved it multiple times only to see it taken down by Reddit until the account was \u201csuspended or banned.\u201d They claimed, sharing screenshots with me, that the site is removing posts and comments and not putting them in the queue for mods to see, forcing them to manually snuff out instances of unfair retaliation. The r/seculartalk team also pointed out other examples of public discussions and topics that had run afoul of Reddit\u2019s \u201ccommunity safety\u201d filters in recent times, including (https://www.reddit.com/r/seculartalk/comments/1hpwfep/reddit_is_censoring_a_lot_of_comments_about_h1b/) H-1B visas (a favorite topic of (https://slate.com/technology/2025/02/elon-musk-doge-staffer-racist-x-posts-anti-indian-american-racism.html) Musk\u2019s ), (https://www.reddit.com/r/seculartalk/comments/1ii942l/filtered_for_community_safety/) health care , and even (https://www.reddit.com/r/seculartalk/comments/1j7j0qd/i_will_be_at_a_town_hall_featuring_janelle_bynum/) political town halls . Popular in (/technology) Technology   (https://slate.com/technology/2025/03/measles-outbreak-vaccine-booster-titers.html) Uh \u2026 Am I Protected Against Measles? It Might Depend On When You Were Born.   (https://slate.com/technology/2025/03/reddit-elon-musk-luigi-mangione-censorship.html) Why Elon Musk Is Attacking a Website That Used to Adore Him   (https://slate.com/technology/2025/03/cash-jordan-youtube-nyc-real-estate-right-wing-conspiracy-theories.html) He Used to Make Videos About NYC Real Estate. Then He Became Radicalized by the Right.   (https://slate.com/technology/2025/03/weight-loss-alcohol-cravings-semaglutide-fact-check.html) What You Should Take Away From That New Ozempic Study     There are a lot of theories as to why Reddit is taking such a hard approach\u2014but nothing clear. The r/FreeLuigi mod suggested that this was to placate advertisers, since Reddit is now suffused with customized ads whose vendors would prefer not to be seen as endorsing contentious topics. The revamp also may have resulted from the fact that Reddit went public in 2024, which led to the C-suite (https://slate.com/technology/2023/06/reddit-protests-steve-huffman-api-chaos.html) implementing controversial, much-protested changes in order to make actual money and get a nice stock value for its initial public offering. ((https://sherwood.news/markets/reddit-shares-got-smoked-compared-social-media-meta-snap/) Reddit\u2019s share value is currently about (https://finance.yahoo.com/quote/RDDT/) 40\u00a0percent lower than what it was just a month ago.) The r/PublicFreakout team suggested that because of this public scrutiny, from both shareholders and government-linked figures like Musk, \u201cReddit is under serious pressure to get its userbase under control\u201d and imposing whatever haphazard measures it can to accomplish this.  Advertisement      Advertisement      Advertisement     But Reddit\u2019s moves might come back to bite the network. Its most fervent users are clearly angry with Elon Musk and with a social media ecosystem that\u2019s (https://slate.com/technology/2025/01/mark-zuckerberg-meta-fact-checking-announcement-elon-musk-trump.html) already been happy to (https://prismreports.org/2025/02/19/social-media-anti-lgbtq-instagram-meta/) suppress frank discussions of identity, race, gender, and class warfare under the censorious mandates of the Trump administration. Redditors continue to post anti-Elon and pro-Luigi content despite (https://www.reddit.com/r/fuckelonmusk/comments/1j4sfah/elon_gave_reddit_some_attention_now_theyre/) being removed and \u201c(https://www.reddit.com/r/seculartalk/comments/1j993et/elon_musk_the_billionaire_paper_tiger/) filtered .\u201d Users have threatened to leave the platform en masse before, but they might actually do so now that the most basic and fundamental mechanism of the website (i.e., voting) could lead to them being punished. It\u2019s almost as if Reddit wants to drive away the very people who made it the front page of the internet in the first place.  This piece has been updated to incorporate comments from a Reddit spokesperson.  ()  Get the best of news and politics Sign up for Slate\u2019s evening newsletter.  Thanks for signing up! You can (https://slate.com/newsletters) manage your newsletter subscriptions  at any time.  You're already subscribed to the The Slatest newsletter.\n        You can (https://slate.com/newsletters) manage your newsletter subscriptions  at any time.  We encountered an issue signing you up. Please try again, or (https://slate.com/newsletters) manage all your newsletter subscriptions here  .  Please enable javascript to sign up for newsletters.   Email address:    Send me updates about Slate special offers.  By signing up, you agree to our (/privacy) Privacy\n              Policy  and (/terms) Terms .    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                    "Users\n\n  Reddit Is Restricting Luigi Mangione Discourse\u2014but It\u2019s Even Weirder Than That\n\nThe website is attacking the users that made it the front page of the internet.\n\n\n    \n\n      \n      \n\nPhoto illustration by Slate. Images via Curtis Means/Pool/Getty Images and Reddit.\n\n\n\n  \n  \n\n  \n      \n\n\n      \n\n    \n          Sign up for the Slatest to get the most insightful analysis, criticism, and advice out there, delivered to your inbox daily.\n\n  Last week, Reddit administrator Worstnerd shared a significant update to the social network\u2019s content-moderation standards. As of March\u00a05, \u201cusers who\u00a0\u2026 upvote several pieces of content banned for violating our policies will begin to receive a warning.\u201d They added that the company will \u201cconsider adding additional actions down the road.\u201d\n\n  On its face, the move is perplexing. Why would a website that ostensibly prides itself on giving its users and communities a platform for free speech choose to punish the same users and communities for simply voting on content? The answer comes down to the onetime Reddit user, alleged CEO killer, and quasi\u2013folk hero known as Luigi Mangione.\n\n  \n\n  Up- and downvotes, as Worstnerd noted, are the key engine of the Reddit infosystem. The public gauge of approvals and disapprovals afforded to a given post or comment determines its visibility within its home subreddit, its prominence across the website at large, and the poster\u2019s reputation within the user base. This serves as both a form of community moderation and a popularity contest, the means by which humble Redditors may earn wider attention or find themselves buried. It\u2019s imperfect, like any moderation forum, but as a longtime fixture of the Reddit ecosystem, it\u2019s something that\u2019s recognized and (mostly) functional.\n\n  But there\u2019s another important reason why the voting infrastructure has held as durably as it has: Although Redditors understand the power their votes have, they\u2019d never had to worry about whether their votes would lead to their accounts being disciplined by Reddit. They never had to fear that clicking an arrow in one direction or the other could lead to top-down digital persecution\u2014especially when it came to discussion of fraught and frequently policed topics, like the shooting of UnitedHealthcare CEO Brian Thompson.\n\n  \n\n\n  \n\n\n  \n\n\n  Yet that\u2019s how the implications of this new voting policy became unavoidable. On Friday, just two days after Worstnerd\u2019s announcement, a moderator for the r/popculture community\u2014which has existed since 2008\u2014announced that the subreddit had been \u201cclosed.\u201d They further noted that one of their fellow moderators \u201cwas suspended for approving comments that mentioned\u201d just Luigi, not even his full name.\n\n  \n\n\n  \u201cApparently saying \u2018luigi\u2019 is now against the rules too even though they never told us. All comments with the word \u2018luigi\u2019 get flagged as possible inciting violence,\u201d the r/popculture moderator wrote. They linked to a screenshot that purportedly showed the suspended user getting flagged by a moderation bot for a comment that featured a YouTube link to the 1950s Louis Prima track \u201cLuigi.\u201d (The vintage big-band anthem has seen something of a social media revival as a frequent accompaniment for edited videos of Mangione.) R/popculture continues to feature new posts on a limited basis, having been \u201crestricted\u201d from wider view by Reddit for the time being, and its primary photo is now a reimagining of Mangione as a Jesus-like figure.\n\n  A company spokesperson then told the Verge that there\u2019s no \u201csitewide filter for the word \u2018Luigi\u2019 or expectation that users stop talking about Luigi Mangione.\u201d That didn\u2019t seem to assure the broader community. The initial announcement, which had been flooded with skeptical comments, was cross-posted to dozens of other subreddits, occasionally with captions like \u201cLiterally 1984\u201d and \u201cExtremely bad news from our admin overlords.\u201d\n\n  \n\n\n  That same moderator shared a PSA in r/FreeLuigi (\u201ca community to discuss healthcare reform and\u00a0\u2026 keep up to date on the case\u201d) that \u201cthe word \u2018luigi\u2019 is now flagged by reddit for violence.\u201d They included a screenshot in which a user\u2019s question about whether the community could still discuss the video game Luigi\u2019s Mansion\u00a03 had been flagged by the violence-moderation bot for mentioning the name Luigi.\n\n  \n\n\n  \n\n\n  (After publication, a Reddit spokesperson wrote to Slate that \u201cone of the mods of r/popculture was suspended for approving a large number (at least 20) of comments containing direct calls for violence, including images celebrating Thomas Matthew Crooks and content calling to assassinate the president.\u201d They added that \u201cbecause r/popculture only had one remaining mod, we added Automod filters\u201d to help filter reported posts and to flag \u201ccertain keywords\u201d: \u201cThis action is specific to this one subreddit, temporary, and the mod can still approve the flagged content if it isn\u2019t violating. This was done because there was only one mod and a high volume of content.\u201d)\n\n  I spoke to one of r/FreeLuigi\u2019s moderators shortly after this PSA had been shared. \u201cI remember r/LuigiMangione got banned, then r/LuigiMangione2, then r/LuigiMangione3, and I think it went up to r/LuigiMangione6 before people were like, \u2018We\u2019re not going to keep doing this,\u2019\u00a0\u201d she told me in a phone conversation. \u201cI\u2019d made one called r/LuigiFever, which was just photos of him, and that got banned too.\u201d\n\n  \n\n\n  \n\n\n  The r/FreeLuigi moderator wanted to make clear that she and the large majority of her 36,000-strong community are not condoning violence against health insurance CEOs.\n\n  \n\n\n  \u201cThe main goal of the subreddit is to maintain the presumption of innocence\u2014the subreddit, the media, and the general public does not have the right to determine if he\u2019s guilty,\u201d she said. \u201cNo one in r/FreeLuigi wants anyone to get murdered, and no one is celebrating that a man died. There are obviously some crazy people on the internet who are. But an entire community of 30,000 people shouldn\u2019t be punished for one person\u2019s actions.\u201d\n\n  She added that her own subreddit was taking extra moderation precautions, including using bots to monitor any troll activity, restricting mentions of Mangione to his mere initials, and forbidding the use of the phrase \u201cDeny, Defend, Depose\u201d\u2014the words that were inscribed on the bullets used to kill Thompson. It\u2019s all part of the effort to, as she put it, preserve r/FreeLuigi\u2019s position as the \u201clast safe space.\u201d\n\n  \n\n\n  The r/FreeLuigi moderator also pointed to another factor that she and many other Redditors believe led to this change on the website: Elon Musk. President Donald Trump\u2019s extremely online lackey has aimed plenty of ire at Reddit from his perch at DOGE, first attacking the federal workers he\u2019s been firing en masse for discussing the chaos on r/FedNews, then expanding his purview from there.\n\n  \n\n\n  \n\n\n  I spoke with the moderation team for r/PublicFreakout, who told me: \u201cIt started with r/comics.\u201d In late January, a cartoonist was permanently banned from the comics subreddit for \u201cNazi apologia,\u201d after posting a comment dismissing the idea that Musk had made a Nazi salute at the inauguration (a gesture that, notably, had inspired a wide swath of moderators to block X links from their subreddits). Musk found that cartoonist\u2019s tweet and called his ban \u201cinsane,\u201d inspiring his followers to assail r/comics.\n\n  Some of the moderators of that subreddit also happened to help moderate r/WhitePeopleTwitter. So, while they were distracted by the comics brouhaha, an X account called \u201cReddit Lies\u201d shared screenshots from r/WhitePeopleTwitter discussing the identities of Musk\u2019s DOGE flunkies. The X owner then baselessly accused the subreddit of having \u201cbroken the law.\u201d That led Reddit higher-ups to ban r/WhitePeopleTwitter for 72 hours, due to \u201ca prevalence of violent content.\u201d The community returned with some restrictions applied; cheekily, it now refers to itself in its bio as \u201cWhite People Twitter BlueSky.\u201d (Naturally, its members continue to heavily criticize Musk.)\n\n  There was yet another factor that members of the r/PublicFreakout team told me affected them personally. About a month ago, the right-wing technocentric outlet Pirate Wires\u2014founded by an executive at Peter Thiel\u2019s Founders Fund\u2014published an \u201cinvestigation\u201d accusing a \u201cterrorist\u201d network (read: pro-Palestinian users) of \u201castroturfing\u201d its agenda within various popular subreddits, including r/PublicFreakout. After Musk boosted the article and brought it even more attention, Reddit\u2019s Worstnerd announced that, although the company had \u201cnot identified widespread terrorist content on Reddit,\u201d it was launching a formal investigation into Pirate Wires\u2019 allegations.\n\n  \n\n\n  \n\n\n  \n\n\n  \n\n\n  After a couple of weeks, Worstnerd announced that they hadn\u2019t found evidence of widespread manipulation or content sourced from \u201cterrorist organizations.\u201d While they did uncover \u201cfour pieces of terrorist propaganda\u201d from a previously banned account, it was nothing remotely close to what the Pirate Wires article had claimed.\n\n  Still, Worstnerd noted that Reddit was implementing extra moderation actions, such as \u201cexpanding our vote manipulation monitoring to detect smaller-scale manipulation attempts.\u201d From what various Reddit moderators told me, it likely wasn\u2019t a coincidence that the platform\u2019s announcement in regard to vote-policing was posted the very next day.\n\n  \u201cIt\u2019s a lot to deal with back to back to back,\u201d the r/PublicFreakout moderators wrote to me. \u201cThis change not only puts pressure on users to correct their behavior\u2014it makes users afraid to engage with voting. It puts pressure on mods to remove content before anyone sees it so that the user base isn\u2019t punished.\u201d The r/popculture moderator recently disclosed that they were \u201cgetting a lot of people reporting anything that mentions Luigi as inciting violence.\u201d\n\n  \n  To the moderators of r/SecularTalk\u2014a community for fans of the popular progressive commentator Kyle Kulinski\u2014the fact that this change came after a controversy involving pro-Palestinian users clearly sent the message that \u201cthey want to warn and then ban people for upvoting Luigi or anything pro Palestine.\u201d\n\n  \n\n\n  \n\n\n  \u201cWe know all of us are at risk of being banned or having the sub taken away at any time. We would rather that outcome than to censor anti-genocide posts or censor anti-Elon or anti-DOGE posts,\u201d the r/SecularTalk mods wrote to me. Still, that hasn\u2019t stopped their subreddit and user base\u2014which is smaller than either r/PublicFreakout\u2019s or r/FreeLuigi\u2019s\u2014from tangling with the new reality.\n\n  \n\n\n  The mods said they had one instance when a user\u2019s comment that simply read \u201cagreed\u201d was removed by Reddit. The mods manually approved it multiple times only to see it taken down by Reddit until the account was \u201csuspended or banned.\u201d They claimed, sharing screenshots with me, that the site is removing posts and comments and not putting them in the queue for mods to see, forcing them to manually snuff out instances of unfair retaliation. The r/seculartalk team also pointed out other examples of public discussions and topics that had run afoul of Reddit\u2019s \u201ccommunity safety\u201d filters in recent times, including H-1B visas (a favorite topic of Musk\u2019s), health care, and even political town halls.\n\n\n  There are a lot of theories as to why Reddit is taking such a hard approach\u2014but nothing clear. The r/FreeLuigi mod suggested that this was to placate advertisers, since Reddit is now suffused with customized ads whose vendors would prefer not to be seen as endorsing contentious topics. The revamp also may have resulted from the fact that Reddit went public in 2024, which led to the C-suite implementing controversial, much-protested changes in order to make actual money and get a nice stock value for its initial public offering. (Reddit\u2019s share value is currently about 40\u00a0percent lower than what it was just a month ago.) The r/PublicFreakout team suggested that because of this public scrutiny, from both shareholders and government-linked figures like Musk, \u201cReddit is under serious pressure to get its userbase under control\u201d and imposing whatever haphazard measures it can to accomplish this.\n\n  \n\n\n  \n\n\n  \n\n\n  But Reddit\u2019s moves might come back to bite the network. Its most fervent users are clearly angry with Elon Musk and with a social media ecosystem that\u2019s already been happy to suppress frank discussions of identity, race, gender, and class warfare under the censorious mandates of the Trump administration. Redditors continue to post anti-Elon and pro-Luigi content despite being removed and \u201cfiltered.\u201d Users have threatened to leave the platform en masse before, but they might actually do so now that the most basic and fundamental mechanism of the website (i.e., voting) could lead to them being punished. It\u2019s almost as if Reddit wants to drive away the very people who made it the front page of the internet in the first place.\n\n  This piece has been updated to incorporate comments from a Reddit spokesperson.\n\n  \n          Get the best of news and politics\n      Sign up for Slate\u2019s evening newsletter.\n    \n\n  \n\n\n\n      \n\n            \n              Internet\n            \n          \n            \n              Elon Musk\n            \n          \n            \n              Reddit"
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