
Anyone who has been to Reykjavik, Iceland, has no doubt heard about Brauð & Co. These are a fantastic set of bakeries famous for their bread and freshly baked dessert offerings, like kanilsnúðar — Danish-inspired Icelandic cinnamon rolls. Classics are a staple, but the bakers aren’t shy about trying new things. Even the most traditional recipe has an innovative option. In addition, their cool Frakkastígur store front is immediately recognizable.
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Traditional snúður are huge, fluffy Icelandic cinnamon roll covered with chocolate, caramel, or pink icing. They are flatter and wider than North American cinnamon rolls, and are spread out on baking sheets, instead of mushed together like monkey bread. They are often ordered with kókómjólk, which is Icelandic chocolate milk.


The ones at Brauð & Co are a little different, however, because they do not have any icing. It is not needed, as their rolls are already packed with flavour already. Besides cinnamon, the have some unique variations such as berries and licorice, orange and almond, and even granola. They use organic flour and lots of real butter (apparently 250-300 kilos a week) in their baking, but occasionally have vegan options. They have a daily rotating menu and aren’t afraid to test out new interesting recipes.
Every time I have visited, they barely have time to move their rolls from the cooling racks to the display cases, as people are always lined up for them. In fact, their rolls are so popular that they sell over 1000 of them on Saturdays alone!

My personal favourite is their Bláberja & Lakkrís (blueberry & licorice) roll. They sometimes swap out blueberry with raspberry and it is just as delicious!
I thought it would be fun to try and recreate these rolls in my own kitchen across the pond, using sourdough discard from a five year old starter given to me by Almanac. They are a local family-owned flour and grain company that can be found at the Ottawa Farmers’ Market. They are currently offering home deliveries!

While not quite at the bakery’s level, I think that my version is a pretty good substitute until my next visit. Crispy on the outside, with a gooey-chewy inside, it’s hard not to eat the entire batch in one sitting!
Without further ado, here is the delicious Iceland dessert recipe. Note that they were prepared the day before so that I could pop them in the oven first thing in the morning, for a toasty freshly-baked breakfast. They still retain their texture the next day. UPDATE: This post has been approved and shared by Brauð & Co on their social media accounts too!

1 cup active sourdough starter, room temp
1/3 cup warm water
1 cup warm milk
4 cups unbleached all purpose flour
1/3 cup sugar
1/4 cup unsalted butter, melted
1 large egg, room temp
1 tsp salt
Berry jam of choice (I used Yorkshire raspberry), preferably with no or very small chunks of fruit
Licorice powder

